![]() The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation. NOTE: Before completing this assignment, be sure to complete the Assignment 03.1: Music2Go Decisions before Rollover #1.įor Assignment 03.2: Music2Go Situation Analysis and Marketing Plan, follow these detailed directions: MARKETING 2016 WITH MUSIC2GO ACCESS CODE REGISTRATIONĪfter registration has been completed, it is strongly recommended you start by reading the Music2Go Assignment Schedule, Music2Go Player's Manual, and view the Music2Go Tutorial Videos available through the Smartsims website.įor this assignment you are required to complete each of the following: To begin you must first register for the Music2Go Marketing Simulation through the Smartsims website. Your goal in Music2Go is to maximize Marketing Contribution for your MP3 Player company. Marketing Contribution is your profit after sales and marketing expenses have been deducted. At the end of the simulation, you will then be graded on your Total Marketing Contribution (TMC). To understand the simulation and achieve the highest TMC you can, you must first conduct a Situation Analysis. Using the information provided in Chapter 2 of the Music2Go Player’s Manual write a brief description of the three market segments in the Music2Go MP3 Player Market.To complete this written assignment you will need to have open the Music2Go Player’s Manual and be logged into your Music2Go company (log in through the Smartsims website). Part A should be two-three pages in length. MARKETING 2016 WITH MUSIC2GO ACCESS CODE MANUAL Your answer should be half a page in length.
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